I currently serve as Creative Director for e-commerce retailer, LuckyVitamin, overseeing all brand touch points. I lead a team that designs 30+ promotional campaigns monthly, is seen by a database of 4 million customers and influences revenue of more than $20 million annually (combination of onsite and channel marketing).

I played a lead role rebranding the company and am responsible for ensuring all creative aligns with LuckyVitamin brand standards. The URL below features The LuckyVitamin Story, a video I art directed during the rebrand in 2015.

Rebranded LuckyVitamin logo

Private label supplements by LuckyVitamin

LuckyVitamin shipping boxes

LuckyTru | personal care by LuckyVitamin

LuckyMeals | Food delivery by LuckyVitamin

Various email heroes from LuckyVitamin summer campaign

Paleo full-length email example

Delivery tracking | User experience and interface design

LuckyVitamin+ Membership